|Vania Okky Putri*, Wiwik Dwi Pratiwi,|
|Corresponding Author: Vania Okky Putri, Bandung Institute of Technology, Indonesia.|
|Received: 23 August 2021; Revised: 12 September 2021; Accepted: 15 September 2021 Available Online: 07 December 2021|
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Sekanak Market Area is one of the historical areas in Palembang City which is identical to the heritage buildings of Sultanate and Colonial. Many potential cultures and histories should be conserved by developing them as tourist destinations. This study focuses on heritage tourism development strategy formulation based on five aspects of tourist destination development (attraction, accessibility, amenity, accommodation, and ancillary). The study utilised quantitative description method. The data collected through observation, interviews, questioner, and related official documents. The results indicate that Sekanak Market Area needs the provision, improvement, and also development. The study proposed development strategies includes: (1) Heritage Tourist Attraction Development, (2) Provision of Heritage Tourism Supporting Amenities, (3) Provision of Accommodation, (4) Enhancement of Ancillary, and (5) Tourist Accessibility Development.
After knowing the Sense of Place in Sekanak Market Area, this study shows that to develop this area has to consider the heritage tourism components. The questionnaire also shows how local community supports the development. Start from Conservation, such as Revitalization and Adaptive Reuse which can be implemented in Sekanak Market Area and supported by local community. Information and Interpretation, which facilitate visitors, is also a means of educating historical and cultural knowledge in the Sekanak Market Area. Basically, information can not only be provided through the service of a tour guide, but also through the provision of a TIC (Tourist Information Center) where visitor obtain information services related to tourism in the area or surrounding. Accessibility is not only by the circulation of vehicles, pedestrians, transportation facilities and infrastructure, but also the access of visitors to see, understand and get unique experiences inside. Visitors are given access to enter and tour various heirlooms for taking pictures and asking questions about the object to the building manager. Participation and Cooperation, it is about how the government cooperates with various parties, ranging from the private sector, academia and the media. Quality of Building and Historical Landscape, it provides quality and value to attract visits, where visitors don't get the same experience elsewhere. Research shows that the function of the building is still original. Likewise with the use of land that is still functioned as a market, warehouse and settlement as historically. That way the historical landscape is able to compensate and become an additional value for the quality of heritage buildings. Education, not only about the knowledge gained by visitors, but also needed for tourism service providers in order to develop the mindset of local communities in dealing with tourist’s cultures. Last is Local Economy Activity, which the trading as the main economic activity in Sekanak market area. Utilization of local wisdom through the development of the intangible heritage potential of this area can be developed, such as the process of making Songket, processing Rendang Bread, making kites and how to play it, coffee processing, or making other any crafts.
Analysis that also considers other related aspects, such as heritage potential, sense of place elements, and the heritage tourism components, generates the development strategy which is adapted to the Sekanak Market Area condition that concern to 5As (Attraction, Accessibility, Amenities, Accommodation, and Ancillary). So, this study formulates heritage tourism development strategy for this area, as follows:
As one of the heritage tourism destinations, Sekanak Market Area must be carried out starts from developing various types of heritage tourism attractions by utilizing existing heritage potentials, namely tangible cultural heritage, intangible cultural heritage and natural heritage.
Provision of Heritage Tourism Supporting Amenities
Both in terms of quantity and quality, the provision of these facilities should be able to raise local wisdom to strengthen the character of this historical area. The main facilities are information and interpretation which facilitate visitors to understand the historical and cultural values in it.
Provision of Accommodation
The provision of accommodation can be homestays or other inns. It can utilize the old buildings, which are no longer maintained, in ways such as being repaired, restored, and re-functioned while maintaining the historical or architectural values that existed before. Not only improving slum areas and offering the concept of accommodation with a riverside atmosphere but this arrangement is also expected to foster a healthy environment for residents and visitors.
Enhancement of Ancillary
Tourist Accessibility Development
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